Services I
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Business Research Services (B2B) |
| Service Specifics |
Business Impact |
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Market Study/ Business Feasibility Study*:
• Market potential
• Competition
• Economic indicators
• Distribution routes
• Applicable regulations
• End-user perception studies
(all based on detailed qualitative/quantitative interviews and field visits) |
to enhance investment decisions |
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| Competitive Intelligence Metrics |
to enhance company’s positioning in the market |
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| Benchmarking Exercise |
to enhance new product/service design; to improve existing one |
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Industry knowledge Tools:
• Industry Insight (annual) capturing industry details
• News Letter (periodic) capturing recent industry updates
• Company/country profile
(all mainly through secondary sources) |
to enhance on going business decisions |
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| Assistance in in-house exercise- any sort of data collection, analysis and report preparation using excel, word and power point presentation formats |
| * Required part of feasibility study can also be delivered separately |
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Market Research Services (B2C) |
| Service Specifics |
Business Impact |
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| Market survey designed per individual client need including Complete Brand Audit, Market/Consumer Segmentation etc. |
to enhance various marketing related decisions |
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| Service Standard Audit (mystery shopping) |
to assist maintaining high service standards for restaurants, banks and retailers |
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| Product Visibility Checks |
to identify competition product pricing, packaging, shelf space, promotions etc. for retailer/manufacturers |
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| Stakeholder (customer, employee, dealer/distributor, supplier) Satisfaction Surveys |
to enhance understanding of prevalent satisfaction level which is a crucial aspect in business relationships |
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| Website Analysis |
to enhance understanding of website effectiveness and indentify scope for improvements |
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| Assistance for in-house survey exercise - questionnaire designing, data analysis and report preparation | |
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Support Services |
| Service Specifics |
Business Impact |
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| Contact Database Generation |
to enhance business development efforts |
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| E-mail Campaigns |
to enhance business development efforts |
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| Generating List of Industry Events |
to enhance business development efforts |
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Identification of suitable small scale
technology firms globally |
to enhance synergistic relation building effortss |
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